ImagingUSA 2014: the Business of Portraits

On January 16, 2014 by DaniLew

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I just returned from the ImagingUSA expo, hosted annually by the Professional Photographers of America (PPA).

ImagingUSA 2014 expo floor - an iPhone image

ImagingUSA 2014 expo floor in Phoenix, Arizona

From Thursday, January 9 through Saturday, January 11 there were 3 days packed with pre-convention classes, training, and photo shoots. Then from Sunday, January 12 through Tuesday, January 14 there were even more classes plus the expo floor was open with vendors galore.

Texas School giveaway - an iPhone image

Eager participants hoping to win a free week at Texas School of Professional Photography

There were several classes on weddings and even a few classes on Photoshop & Lightroom, SEO, and social media but the overall themes were portraiture and business. If you want to get your “learn-on” in the business of high school seniors, bridal, boudoir, family, children and pet photography, this is the expo for you.

Joel Grimes and Robert Faust at ImagingUSA in Phoenix, Arizona - an iPhone image

Joel Grimes and Robert Faust at ImagingUSA in Phoenix, Arizona

Joel Grimes gave us lighting advice for commercial portraits while Robert Faust gave lighting advice for bridal portraits, and Kimberly Wylie had some really intriguing ideas for maintaining existing clients and expanding. Seriously I enjoyed every instructor that I listened to. It really was an enlightening experience on a whole other level.  Next time, I hope Matthew Jordan Smith has another pre-convention class; I love his work and I’m sorry I missed the opportunity.

Even though I’m primarily a landscape photographer, I have been interested in learning more about portraiture and how to make great images. Yet the real reason I joined PPA were all of the wonderful PPA volunteers. Perhaps it was their red t-shirts but they really made me feel welcome.

2 Responses to “ImagingUSA 2014: the Business of Portraits”

  • It looks like you’ve been busy traveling! It sounds like it was a great convention. Phoenix is one of my favorite places. My sister lived there for years, so I’ve visited several times over the years. I hope that you were able to find time to take some landscape pictures. It is really a beautiful area.

    • Thanks Phillip! I didn’t have much time to spend in Phoenix but I did enjoy walking around the city and shooting some building reflections.

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