Nik Software Collection by Google – FTW
Today, Google announced that the entire Nik Software 6 plug-in Collection for Photoshop, Lightroom, and Apeture has been reduced to $149!
Plus the fact that if you own one or more of the Nik plug-ins, Google will upgrade you to the entire Collection for free! Wow!
Now that is certainly a boon for my friends who could not afford a single plug-in let alone the entire suite.
However, it does level out the playing field for all photographers and, of course, there will be grumblers.
What’s being said on the www?
On the G+ announcement thread, there have been a few whiners about wanting their money back, etc. Bernd Lutz summed it up best for me: “Why are people always complaining if something gets cheaper than the price they have paid for some time ago? … I normally buy stuff when I think I need it and the price is acceptable. Especially if you use a tool to earn money, you should have made enough money in the time you used the tool or you have some bad business plan.” I agree!
I purchased the Complete Collection back in May 2009 for $599.95 and every upgrade since. I didn’t complain about the cost then and I won’t now. I’m not one of those crybabies. I’ve made my money back and then some with Nik Software.
Others will pontificate on the why’s and how’s but I’m not going to theorize why Google reduced the price by 70%. I just knew something was up when they purchased Nik last year, made the Snapseed app free, and dropped the Snapseed Desktop version. They are in it to win it.
Yes! Today, Google also upgraded their G+ app with editing capabilities and filters that look very familiar… Nik Software Collection by Google – For The Win!
Anyway, now that Nik Software is affordable to all, I will have to step up my game again and find a new way to set myself apart from the competition.
What are you going to do?